Wild Cup is a mock tea company I created for a school assignment, which required me to create packaging and advertisements for a brand of tea. My primary focus was to make the tea an exciting and indulgent experience, and I wanted to packaging to contribute to said experience.
I called the tea "LOVE," consisting of green tea and rose petals. To reflect the playful personality of the tea, I stuck with soft shades of pink and mint green. Other elements of the box, including the logo and tea name were in bold, black font. This design reflected Wild Cup's youthful yet sophisticated brand image.